Vibenomics: An in-store advertising company creates a sales force to support future growth.
Brian Quinn has been appointed by Vibenomics, a Mood Media Company, to serve as its new Head of Global Advertising Sales. Quinn brings to Vibenomics a plethora of knowledge, experience, and a great track record in digital media sales leadership.
Quinn’s career in digital media began in 1995 when he offered to be the team leader for the sales team during the launch of AdAge.com. Quinn has held crucial sales positions at CBS MarketWatch, The Wall Street Journal, and Triad Retail Media throughout his career. Triad Retail Media was acquired by WPP in 2016.
Notably, Brian Quinn was crucial to OpenSlate’s success, bringing in new platform partners like TikTok and Twitch and propelling the company’s expansion. His initiatives and accomplishments in broadening the business’s relationships and strategic alliances had a significant impact on DoubleVerify’s choice to purchase OpenSlate in 2021.
Quinn will work with the Mood Media and Vibenomics leadership teams to develop and carry out profit creation and growth initiatives in her role as Head of Global Advertising Sales at Vibenomics. He will be in charge of developing new revenue streams, expanding current customer sources, and making precise sales projections. Quinn will also be in charge of hiring and training a top-performing sales staff, collaborating closely with field sales to produce outstanding outcomes.
“Vibenomics’ ground-breaking in-store audio and display advertising strategy has revolutionized retail”, according to Quinn. “I am eager to use my experience and collaborate with the gifted team at Vibenomics to drive global sales, identify new growth opportunities, and achieve outstanding results in the constantly evolving retail media in-store advertising arena,” she said.
Vibenomics was purchased by Mood Media in March of this year, the top on-premise experiential media firm in the world. Vibenomics’ skills and reach have been boosted by this tactical alliance, strengthening the company’s position as a market leader. Quinn’s appointment is a significant step forward for Vibenomics, highlighting the company’s dedication to providing excellent client experiences and results.
“Brian’s appointment as our Global Head of Advertising Sales reinforces our commitment to becoming a best-in-class retail media in-store provider,” said Brent Oakley, EVP of Mood Media Advertising and President of Vibenomics. “Vibenomics is scaling its networks across the US and internationally. Vibenomics is positioned to fulfill the expanding need for in-store advertising and further establish our unique leadership in this market by utilising Brian’s extensive experience in retail media advertising, particularly during Triad’s pioneering years.”