CR Fitness Holdings, the fastest-growing and leading Crunch Fitness franchisee, continues its rapid expansion with 74 open locations and counting. At the heart of this growth is a commitment to people over profits. Michelle MacDonald, Vice President of Recruitment, spearheads efforts to attract top talent, ensuring the company builds a team of passionate, driven individuals who embody its culture and vision.
At CR Fitness, recruitment is about leadership and long-term growth. MacDonald and her team seek leaders eager to learn, grow, and evolve with the company, creating a strong foundation in every market they serve. By networking and identifying individuals who align with the company’s business philosophies and team-first mindset, CR Fitness continues to build a culture of humility, collaboration, and excellence.
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“We’re not just filling positions—we’re building a team of passionate leaders who love fitness and want to make a difference,” said MacDonald.
With MacDonald leading the charge in recruitment, CR Fitness is not just expanding its footprint—it is shaping the future of the fitness industry by prioritizing people at every level. By identifying and developing passionate individuals who align with the company’s
vision, CR Fitness fosters a culture of growth, mentorship, and continuous learning. This commitment to investing in its people ensures that every new hire is not just filling a role but becoming a valuable part of a team that drives success.
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“Take care of your people, and they will take care of your business,” MacDonald added. “When you invest in them, support their growth, and create the right culture, success follows.”
CR Fitness Holdings, LLC. is operated by Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, who together have more than 150 years of experience in the fitness industry. The Franchise currently has 74 locations in Florida, Georgia, North Carolina, Texas, and Tennessee and plans to expand into Arizona. The franchisee plans to reach 100 clubs by 2026. CR Fitness is committed to creating meaningful career opportunities within the local communities they serve. Those eager to join the team can explore current openings at https://crnch.co/jobs.
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Source: PR Newswire
