Crystal Group, a trusted designer and manufacturer of rugged high-performance edge compute solutions in Eastern Iowa, announced that Kaly Etten has joined the company as VP, People and Culture.
“It’s a privilege to be the leader of People and Culture but also, another employee-owner who has the opportunity to live the core values every day,” said Etten.
Etten brings more than 15 years of dynamic leadership across the aerospace, defense, transportation, and staffing industries. Most recently, she served as Director, HR Business Partner and Talent Acquisition at CRST The Transportation Solution, where she partnered closely with senior leaders to develop and execute people strategies that aligned with business growth and transformation goals.
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“Kaly’s proven ability to lead large-scale, people-focused initiatives with empathy and trustworthiness makes her an exceptional addition to our leadership team,” said Aaron Maue, President at Crystal Group. “She understands the power of culture in driving performance, engagement, and innovation. As we expand into new markets and technologies, Kaly’s leadership will be instrumental in attracting, developing, and retaining the next generation of talent.”
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With advanced expertise in workforce planning, succession strategy, and organizational development, Etten has built programs that drive employee engagement and retention while fostering inclusive, high-performance environments. She is known for her ability to align human resources strategies with business objectives, lead through change, and build resilient, empowered teams that deliver results.
“It’s a privilege to be the leader of People and Culture but also, another employee-owner who has the opportunity to live the core values every day,” said Etten. “With a shared commitment to winning, doing hard things, and taking extreme ownership, I’m excited to continue to shape our culture that invests in the success of our people and consistently wows our customers.”
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Source: Businesswire
