The strategic appointment highlights Darwinbox’s aggressive push to scale presence and drive market leadership in North America’s enterprise HR tech landscape.

Darwinbox, a leading global human resource (HR) technology platform, announced the appointment of Sudi Bjornstad Korba as Senior Vice President of Sales for North America. Korba’s nearly two decades of HR leadership and enterprise technology sales experience will accelerate Darwinbox’s growth in the world’s largest HR tech market, following a recent $140 million investment co-led by Partners Group and KKR.

In her new role, Korba will lead revenue strategy and expand Darwinbox’s U.S. client base supporting American enterprises in modernizing HR processes to enhance operations and employee experiences. She most recently served in sales leadership roles at UKG (formerly Ultimate Software). Earlier in her career, Korba also held the position of Vice President of HR at PSAV (now Encore Global), a background that gives her unique insight into the evolving challenges faced by HR teams today.

“We are thrilled to welcome Sudi to Darwinbox,” said Jayant Paleti, Co-founder of Darwinbox. “Her proven track record of driving sales success at a global scale, coupled with her deep HR practitioner roots, makes her a tremendous asset to our team. Sudi will be pivotal in ensuring we deliver agile, cutting-edge solutions to enterprises across the U.S.”

This appointment aligns seamlessly with Darwinbox’s heightened focus on the North American market. To bolster its U.S. expansion, Darwinbox has opened offices on both coasts, accelerated hiring, and formed strategic partnerships. The company has also enlisted senior HR leaders from Netflix, Airbnb, and Radford to its advisory board for additional guidance in the American market.

“I’ve long believed in the transformative power of HR technology to shape culture, productivity, and the overall success of organizations,” said Sudi Bjornstad Korba, SVP of Sales, North America, Darwinbox. “Discovering Darwinbox—a truly next-gen, AI-powered, and globally scalable platform—has been incredibly energizing. It’s built for the needs of today’s dynamic enterprises and is poised to exceed the market’s expectations. I’m beyond excited to help lead our expansion in North America, bringing organizations a powerful solution that simplifies complexity, drives agility, and empowers HR teams to make bold, strategic impact.”

Darwinbox’s end-to-end HCM suite covers talent acquisition, onboarding, performance management, payroll, advanced analytics, and more. Trusted by over 1,000 global organizations—including Starbucks, Subway, Adidas, Zara, EXL, and CRISIL (an S&P company)—the platform was recognized as a Challenger in Gartner’s Magic Quadrant for Cloud HCM Suites. Darwinbox’s recent $140 million investment, co-led by Partners Group and KKR, further highlights its strategic commitment to advancing technology leadership and accelerating growth, especially in North America.