Welcome to today’s edition of the HR Tech Daily Roundup, where we bring you the most important news, trends, and innovations in the world of human resources technology. As HR tech continues to evolve, staying informed is essential for professionals striving to optimize their workforce strategies and drive meaningful change. In this roundup, we highlight key updates, cutting-edge solutions, and expert insights that are shaping the future of HR. Let’s take a look at today’s top news!
Activated Insights Acquires WeCare Connect to Boost Senior Care
Activated Insights, a leader in employee engagement, retention, recruiting, reputation management and continuing education for senior care providers, has acquired WeCare Connect, a top provider of technology-driven communication and engagement solutions for long-term and post-acute care providers. WeCare Connect currently serves more than 1,300 facilities, with a strong focus on Continuing Care Retirement Communities and not-for-profit senior care organizations, making it a highly complementary addition to the Activated Insights product suite. “WeCare Connect’s deep expertise with senior care providers aligns seamlessly with our mission to support these organizations in fostering meaningful engagement between employees, residents, and families,” said Bud Meadows, Chief Executive Officer of Activated Insights. “By combining our strengths, we are equipping providers with integrated solutions that provide continuing education, enhance retention, improve satisfaction, and elevate the overall quality of care.”
COPILOT Appoints Kim Blue as Chief People Officer
COPILOT is thrilled to announce Kim Blue as Chief People Officer. With keen insight and a holistic approach, Kim aligns people strategies with business goals to shape employee experiences that fuel success. Kim’s career spans top organizations like ESPN, Microsoft, and tech/fintech firms, where she’s built a reputation as a trusted consultant to C-suite executives and an HR thought leader. A Forbes HR Council member, she’s inspired hundreds through her professional development series, The Blueprint. Known for driving efficiency and alignment, Kim’s early days as a personal trainer honed her coaching skills, which she now applies to elevate organizations.
NextPath Joins Microsoft AI Cloud Partner Program
NextPath Career Partners, along with its technology division NextPath AI, is proud to announce its official enrollment in the Microsoft AI Cloud Partner Program. This milestone marks a major step forward in the company’s commitment to delivering cutting-edge IT staffing solutions in today’s rapidly evolving technology landscape. Becoming a Microsoft Partner reinforces NextPath’s dedication to innovation, excellence, and empowering organizations with top-tier technology professionals across multiple platforms, including Cloud, Artificial Intelligence, Cybersecurity, Enterprise Applications, and more. “We’re thrilled to join the Microsoft Partner ecosystem,” said Stephanie Markese, Senior Vice President at NextPath. “With this partnership, we can provide access to highly qualified Microsoft-certified professionals, giving our clients a competitive edge in building future-ready teams.”
Crystal Group Appoints VP of People and Culture
Crystal Group, a trusted designer and manufacturer of rugged high-performance edge compute solutions in Eastern Iowa, announced that Kaly Etten has joined the company as VP, People and Culture. Etten brings more than 15 years of dynamic leadership across the aerospace, defense, transportation, and staffing industries. Most recently, she served as Director, HR Business Partner and Talent Acquisition at CRST The Transportation Solution, where she partnered closely with senior leaders to develop and execute people strategies that aligned with business growth and transformation goals.
A2MAC1 Appoints Beatriz Flores as CHRO
A2MAC1, the global leader in automotive benchmarking and data-driven solutions, is pleased to announce the appointment of Beatriz Flores as Chief Human Resources Officer (CHRO), effective April 10th, 2025. With this appointment, A2MAC1’s executive leadership team is now complete. Beatriz Flores brings over 20 years of human resources experience, having held various roles in technology-driven companies across Europe, North America, and Latin America. Her career spans organisations ranging from startups to multinational corporations, where she has led HR initiatives through business transformations, mergers and acquisitions, expansions, and spin-offs. Beatriz has a strong focus on fostering multicultural team collaboration and implementing frameworks for innovation and continuous development.
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