Staffmark Group, a leading provider of total talent solutions and staffing services, announced the appointment of Liza Fiore Palermo as its Chief Experience and Marketing Officer (CXMO). Palermo joined Staffmark Group as Senior Vice President of Marketing in August 2023 and has over 25 years of experience in the workforce solutions industry and with significant global brands.
As a member of the executive committee, Palermo will continue to report to Staffmark Group’s CEO Stacey Lane. She will oversee brand and growth marketing, customer experience, market intelligence, and communications. In this newly created role, she will continue to lead transformative data-driven marketing strategies that drive profitable revenue growth, improve the customer experience, and differentiate Staffmark Group’s family of brands as industry mavericks.
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“We are thrilled to appoint Liza as Chief Experience and Marketing Officer for Staffmark Group,” said Lane. “In addition to Liza’s vision and expertise in branding and growth marketing, she has been a critical contributor to overall business strategy, digital transformation, and change management. I’m excited for Liza to continue to help shape the delivery of stand-out solutions for our clients and talent.”
Prior to Staffmark Group, Palermo held key roles at EmployBridge, including Vice President of Marketing and Talent Acquisition, where she launched forward-looking brand and growth marketing strategies. She served as Vice President of Global Marketing at SFN Group where she played an instrumental role in integrating over 30 acquisitions, boosting revenues from $500 million to $4 billion in the U.S. and Europe, and introduced groundbreaking thought leadership research. As co-founder of a successful marketing consultancy, she fueled growth for start-ups and mature organizations and pioneered a proprietary product responsible for increasing applicant flow for staffing clients.
“Staffmark Group has all of the ingredients for accelerated transformation – visionary leadership, incredible culture and people, and a relentless commitment to keep people at the center as we deploy the latest technologies for operational speed and efficiency,” said Palermo. “I couldn’t be more excited to work alongside my amazing colleagues as we solidify Staffmark Group’s position as an industry innovator.”
Palermo holds a bachelor’s degree in mass communications from Boston University, where she graduated magna cum laude. She resides in Fort Lauderdale, FL with her husband and adult children
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Source: PR Newswire
