The Sociable Society (TSS), a leading influencer marketing and creator management agency, is thrilled to announce the appointment of Sydney Snelten as Head of the Creator Growth Division, alongside the additions of Jess Golden and Dayna Ashame to lead the Creator Management Division. These strategic hires signal a new chapter of innovation and excellence for TSS as it continues to scale its operations and empower creators worldwide.

• Sydney Snelten, a seasoned affiliate marketing expert with a decade of experience, joins TSS after a distinguished career at LTK (formerly rewardStyle and LIKEtoKNOW.it). Sydney has been a trusted collaborator of TSS for over five years, earning a reputation for her visionary approach to creator development and deep industry knowledge.

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As Head of the Creator Growth Division, Sydney will oversee initiatives to expand revenue opportunities, enhance affiliate marketing strategies, and drive sustainable growth for TSS’s creator community. Her expertise in affiliate-driven content and her track record of building long-term success for creators make her the perfect leader to spearhead this new division.

“Joining The Sociable Society is an incredible milestone,” said Sydney Snelten. “I’ve long admired TSS’s innovative approach and its commitment to creators. Having witnessed the power of affiliate marketing to transform the creator economy, I’m excited to help TSS talent unlock new growth opportunities and shape the future of the industry.”

Jay Kent-Hume, Co-Founder of TSS, expressed his excitement about Sydney’s appointment: “Sydney’s unparalleled expertise and passion for creator success have been evident throughout her career. Her leadership will be instrumental as we continue to evolve and elevate the value we provide to creators. We’re honored to have her onboard to lead this transformative division.”

Joining Sydney in expanding TSS’s leadership team are Jess Golden and Dayna Ashame, two seasoned professionals with extensive experience in talent management and digital marketing.

• Jess Golden, formerly Director of Talent Management at Kensington Grey, steps into the role of Head of Creator Management. Renowned for her commitment to inclusive partnerships and fostering opportunities for underrepresented creators, Jess brings a proven track record of securing high-profile collaborations with brands such as Dior Beauty, Tiffany & Co., and AMEX.

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“I’m honored to join TSS and contribute to its mission of empowering creators,” said Jess Golden. “I look forward to building impactful, inclusive campaigns and forging authentic connections that amplify the voices shaping the creator economy.”

• Dayna Ashame joins TSS as Senior Creator Manager, bringing nearly a decade of experience in digital marketing and campaign management. At Kensington Grey, Dayna led high-impact collaborations with Target, Amazon’s The Drop, and luxury events with Pandora. In her new role, she will focus on elevating talent brands, building customized growth strategies, and securing high-value partnerships with top-tier brands.

“This is an exciting opportunity to work with such a passionate and talented team,” said Dayna Ashame. “I’m eager to help diversify TSS’s exceptional roster and drive meaningful collaborations that make a lasting impact.”

Emily Fonda, Co-Founder of TSS, praised the new additions: “Sydney, Jess, and Dayna bring unparalleled expertise, collaborative spirit, and passion for the creator economy. Their leadership perfectly aligns with our vision as a creator-first agency, and we’re excited to see the incredible impact they will make on our continued growth and success.”