Captello Launches Platform to Optimize Meetings

Captello is proud to announce the official launch of its Meeting Management Platform (MMP), a comprehensive solution designed to streamline meeting scheduling, manage meetings, and boost event ROI from start to finish. Captello’s Meeting Management Platform offers a unified experience that integrates seamlessly with Captello’s award-winning Universal Lead Capture (ULC) system, empowering teams to pre-book meetings, coordinate ad hoc meetings, track real-time data, and analyze meeting outcomes — all in one secure, user-friendly platform. With this launch, Captello sets a new industry standard by delivering the first fully integrated solution for lead capture and meeting management.

MMP includes meeting scheduling, smart resource mapping, automated follow-ups, AI-assisted meeting agenda, and meeting summaries with actionable task setting, and deep analytics, enabling businesses to achieve the maximum impact from every meeting. From pre-event planning to on-site execution and post-event analysis, Captello’s MMP ensures that every meeting is strategically aligned with revenue objectives and contributes to the growth of the sales pipeline.

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“Captello’s Meeting Management Platform is not just about scheduling meetings. It’s about creating a smarter, more productive workflow that aligns with business goals and maximizes results,” said Ryan Schefke, CEO of Captello. “By providing a seamless connection between meeting scheduling, lead capture, and post-event analytics, we’ve created the industry’s most complete “EDGE” Enterprise Demand Gen & Engagement solution for Events. This means businesses can confidently go to events with a “Meetings First” Strategy, moving from ad-hoc bookings to pre-booked meetings, to follow-up post-event meetings, all while ensuring that every interaction is data-driven and business-focused, and has a revenue impact.

Captello’s Meeting Management Platform offers the following differentiators that make it the most comprehensive solution in the market:

• End-to-End Engagement: Captello’s MMP combines scheduling, attendee management, lead capture, and post-event analytics into one secure, all-in-one platform, providing a complete view of the event’s impact on business goals.

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“By optimizing the scheduling, tracking, and analysis of meetings, Captello’s MMP ensures that every conversation aligns with business objectives,” said Aaron Karpaty, Senior Director of Strategic Growth at Captello. “With our platform, businesses gain real-time access to performance data, allowing them to adjust strategies on the fly and achieve their revenue goals.”

The official launch of Captello’s Meeting Management Platform comes after months of development and testing, incorporating feedback from industry leaders and early adopters. With this solution, Captello further solidifies its position as a leader in event engagement and lead management technology.