Navigating the Future of HR with Tech Skills: Intent Amplify™’s HR Director, Ankit Kumar Discusses Key Tech Trends Reshaping the Industry.
Join us for an insightful conversation with Ankit Kumar as we explore the evolving role of HR tech, talent acquisition, and personalized employee experiences.
Welcome to the HRTech Top Voice series!
Today, I am super-thrilled to have our Director of HR Ankit Kumar, join us to share his insights on how HR technology is at the cusp of breaking the barrier for the global marketing and sales services industry. In this interview, we spoke about transforming HR functions in today’s fast-paced business environment with AI and data science.
Ahead of UKG’s webinar, “HR 101: Back to Basics for Small Teams,” we explored UKG’s HR Technology suite for a global workforce.
With extensive experience overseeing the entire HR function, from talent acquisition to employee engagement, Ankit leverages cutting-edge HR tech solutions to optimize processes and drive efficiency.
We spent hours and days reading UKG’s extensive library of resources, including their case studies. It made total sense to have Ankit speak to me about his experience with UKG, the challenges faced by HR professionals, how AI is enhancing performance management, and the benefits of integrated workforce management solutions for small teams.
Learning without sharing is selfish– so here, I am with Ankit and his interview response.
HR Technology Insights (HTI): Hi Ankit, welcome to the HRTech top voice series. Please tell us a little bit about your role and how you use HR technology for your department.
Thank you for having me!
As the Director of HR at Intent Amplify, I oversee the entire gamut of HR functions which includes the 360-degree employee lifecycle. In conventional organizations, the lifecycle “Starts with Entry” and “Ends with the Exit” of an employee. In other words, Talent Acquisition, Onboarding, Training & Development, Payroll, Employee Engagement, Performance Management, Workforce Planning, and Culture-Building Initiatives.
However, at Intent Amplify, our engagement with employees goes beyond the norms. We thrive on the idea of “Give-and-Grow”, which is built on the foundations of having a strong vibe toward employee well-being, positive learning experiences, feedback management, and mutual respect for all– which persists even after the “exit” process. Let me tell you that it’s never easy to maintain that, as we strictly follow data governance and compliance frameworks.
That’s where a tool like UKG can really help with total employee lifecycle management.
Given our presence in the B2B lead generation and market research industry, having a strong HR technology plays a critical role in optimizing our processes.
We leverage AI-powered recruitment tools to enhance candidate sourcing and screening, use HR analytics dashboards to track performance and engagement, and integrate automated onboarding solutions to provide a seamless experience for new hires.
HTI: What are the key challenges you face in your HR functions?
One of the biggest challenges in HR today is balancing automation with human connection. While technology has significantly improved efficiency, it’s essential to maintain the personal touch in employee experience, especially in a hybrid or remote setup.
Another key challenge is hiring the right talent quickly. In the fast-paced world of B2B lead generation, we need professionals who can hit the ground running, making AI-driven assessments and predictive analytics crucial for identifying high-potential candidates.
Lastly, employee retention is a growing concern. The modern workforce seeks growth, flexibility, and purpose—and HR teams must use people analytics to personalize career paths and engagement strategies to keep employees motivated.
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HTI: How do you think a complete workforce management solution like UKG benefits small teams?
A solution like UKG can be a game-changer for small teams. It provides an all-in-one platform for HR, payroll, talent management, and workforce analytics, reducing the need for multiple disconnected tools.
For small teams, where HR resources may be limited, an AI-driven workforce management solution helps:
- Automate administrative tasks, allowing HR professionals to focus on strategic initiatives.
- Enhance workforce planning through predictive analytics, ensuring optimal staffing and productivity.
- Improve compliance and reporting, making it easier to manage labor laws and HR policies.
Ultimately, it levels the playing field, allowing smaller teams to operate with the same efficiency as larger enterprises.
HTI: Any examples of how you used AI for HR operations?
Example 1: AI in Performance Management & Career Growth
AI-Driven Performance Reviews – AI assesses productivity, project completion rates and feedback trends to provide data-backed appraisals.
Personalized Career Development Plans – AI suggests career paths, recommends upskilling courses and predicts future leadership potential.
Real-Time Feedback & Coaching – AI-driven tools provide instant feedback on employee performance, helping managers take quick action.
Example: We implemented an AI-powered performance analytics tool, which provided unbiased performance insights, leading to a more transparent appraisal process.
Example 2: AI for Employee Engagement & Retention
AI-Powered Pulse Surveys – AI tracks employee sentiment through periodic pulse surveys and identifies engagement trends.
Attrition Prediction Models – AI analyzes historical employee data (performance, engagement, absenteeism) to predict who is at risk of leaving.
Sentiment Analysis from Emails & Chats – AI tools analyze workplace communication to detect signs of disengagement or burnout.
Example: We used AI-driven employee sentiment analysis and it flagged early signs of disengagement in a team. We took proactive measures, reducing attrition risk by 25%.
Recommended HR Insights: HRTech Top Voice: Interview with Wendy Gonzalez, CEO at Sama
HTI: Have you registered for the UKG webinar on the 18th February? What are your expectations from the event?
Absolutely! I’m excited to attend the UKG webinar on February 18th. Given the rapid advancements in HR Tech and AI, I’m looking forward to insights on:
- How UKG is integrating AI for workforce analytics and decision-making.
- Best practices in HR automation without losing the human element.
- Real-world case studies of companies successfully using UKG.
As HR leaders, we need to stay ahead of the curve and I’m eager to explore new strategies that can enhance HR efficiency, employee experience and workforce management.
Recommended HR Insights: Why HR Basics are Crucial for Small Businesses – And 5 Trends HR Teams Should Watch in 2025
Thank you so much, Ankit for sharing your insights with our audience. We look forward to having you again with us.
Join Ankit and Sudipto at the upcoming UKG webinar.
Do you have any questions ahead of the webinar, please share it with us, and we will get them answered by the experts.
For media inquiries, you can write to our HRTech Insights Newsroom at news@intentamplify.com
About Ankit Kumar
As a Director of Human Resources at Intent Amplify, I lead the talent acquisition and management functions for a global B2B marketing agency that helps technology marketers find customers through demand generation campaigns and data management services.
I have 17 years of experience in HR, with a MBA in HR, a CCMM certification, and a CRM certification.
My mission is to drive impactful business results through strategic talent management and HR initiatives. I work closely with stakeholders across various domains and service areas to gain a deep understanding of their talent needs, business goals, and workforce projections. By leveraging this insight, I design and implement cost-effective, scalable recruitment solutions that attract and retain top talent. In addition, I take pride in mentoring and training a dedicated team of HR professionals, ensuring high performance and productivity. I also oversee the MIS reporting and analysis of HR metrics to evaluate outcomes and continuously improve the HR processes.
About Intent Amplify
Intent Amplify has been delivering cutting-edge marketing solutions to clients across the globe since the year 2021. We are an Omni-channel B2B lead generation powerhouse. We assist you fuel your sales pipeline with the right leads, at the right time. Intent Amplify is a one-stop shop for all your B2B lead generation requirements.
Here, we strive to adapt our approach to best suit the unique methodologies of each of our partners. This allows us to consistently improve our collaborative efforts and achieve optimal results. We prioritize the continuous improvement of our services based on valuable feedback from our clients. We are committed to providing unwavering 360-degree support throughout our partnership journey.
